Principals

Alicia has 20 years of marketing experience in the A/E/C industry. Her experience includes marketing and business development support in the areas of environmental consulting, architecture, engineering, and construction. Alicia is a Principal and serves as the Director of Marketing and JEDI (Justice, Equity, Diversity and Inclusion) for HRP. Her responsibilities include oversight of corporate and client sector branding, development of industrial, state and federal proposals and presentations, supervision of marketing communications functions including digital media productions, initiation of research and development opportunities, and management of the marketing department staff. As JEDI Director, she is responsible for developing, promoting, supporting and engaging diversity, equity and inclusion in the workplace. 

Alicia has served as President for the Connecticut Chapter of the Society of Marketing Professional Services (SMPS) and established their Diversity and Inclusion Taskforce, a board member and membership chair of the Construction Institute, Board of Advisor and Communication’s Chair for the Connecticut Chapter of the National Organization of Minority Architects and Board Member of the Society of Hispanic Professional Engineers.  Alicia also served her local community as Chairwoman of the City Diversity Council.